Some of life’s financial events are planned. Some are surprises. No matter the event, you may not have the time, desire, or expertise to bring all of the pieces of your financial life together. Instead, you may benefit from the objective, third-party perspective of a financial advisor on what are often emotional, difficult decisions. But not all advisors are created equal. A CERTIFIED FINANCIAL PLANNER™ professional has met rigorous educational and experience requirements, and is held to high ethical standards. Consequently, only 21% of all financial advisors hold the CFP ® mark of distinction.